Feeling the heat

Motorists cross the Route 4 bridge that usually sees steady tourist traffic coming into Woodstock Village this time of year. (Gareth Henderson Photo)

It’s perhaps no surprise that we’re hitting a heatwave in Vermont while the government has felt some heat in recent weeks to accelerate the pace of reopening. 

Much of that pressure has come from businesses in the tourism sector, which have withstood capacity limitations at their places of business for weeks, at a time when they would normally see their income go up. 

This sector has its eyes keenly on 4th of July weekend, typically a very reliable time for good business, which has a different look amid the pandemic. The state is allowing a drive-in format for July 4th celebrations, which are being planned in Killington and Fairfax, according to Lindsay Kurrle, the state’s commerce secretary. 

“Town-organized firework celebrations, if done as a drive-in event, with people in their cars and properly distanced, can happen,” Kurrle said at a Friday briefing. 

Many towns have cancelled their July 4th events amid prior restrictions on gatherings. That said, for those still holding them, there’s room for innovation and collaborations with other businesses that may help everyone make it through a difficult summer. Some cities and towns have created outdoor seating plans they hope will help struggling restaurants and local shops. In the coming days, we might see more announcements about ways to boost downtowns; there are likely many ideas being exchanged.

Still, this summer is a never-ending train of unique challenges for businesses amid the COVID-19 pandemic, which has dealt them a crushing economic blow. But throughout this crisis, our communities have shown their resilience, determination and love for one another. This warm season is another opportunity to show our strength together, despite the circumstances. As one, we will see Vermont through the next set of hurdles.

— Gareth Henderson